DESCRIPTION
The objective of this campaign was to further solidify Move It's main message, "Book in as fast as 2 minutes," for our consumers.
The team took on a jingle-based approach with the popular local hit Bagsakan by Parokya Ni Edgar, where we made a parody version depicting exaggerated travel time storylines and how Move It is the best choice for a moto-taxi commute.
THE TEAM
CLIENT: We-Load Transcargo Corporation
BRAND: Move It
AGENCY: Gigil Manila
MANAGING PARTNER: Jake
FOUNDING PARTNER: Badong
FOUNDING PARTNER: Herbert
ACCOUNT DIRECTOR: Pluto
ACCOUNT DIRECTOR: Shash
ACCOUNT SUPERVISOR: Yza
ACCOUNT MANAGER: Gigo
CREATIVE DIRECTOR: Alvin
SENIOR ART DIRECTOR: Niña
SENIOR COPYWRITER: Raphe
ART DIRECTOR: Haui
COPYWRITER: Brandon
PRODUCER: Wendy
PRODUCTION: Provill Studios
DIRECTOR: Victor
