DESCRIPTION
I was given the responsibility of coming up with the name and official logo for Jacinto and Lirio's (J&L) reseller program. When developing the deliverable, I made sure that it adhered to the company's brand guidelines and had the same general aesthetic as the company.
I thought about basing the name on agriculture as water hyacinths were the source of the majority of J&L's products. The reseller program was given the acronym SEED, which stands for Sales Engineering and Economic Development, taking that into account as well as the brand's visual identity and J&L's objectives.
THE TEAM
COMPANY: Jacinto and Lirio
CEO: Ms. Anne
HEAD OF CREATIVE MARKETING: Stefanie
CREATIVE INTERN: Gigo
Eco Bag Mock-Up
Loot Bag Mock-Up
